I found it very compelling although I don't drink energy drinks so it's a market I really don't understand and will therefore probably be staying away from.
Awesome piece and great work! Not often does someone stick with a company for 7 years!
Great write up! I was excited to successfully catch a falling knife when I bought CELH at the beginning of 2025. Unfortunately, I am slightly down overall since I kept averaging up, but I believe the in the growth of the business long-term and even think they can beat Monster in market share at some point.
Very impressive work! I especially liked how you sliced the market in various ways to show the strategic positioning of Celsius!
Appreciate that!
Thanks for the piece!
I found it very compelling although I don't drink energy drinks so it's a market I really don't understand and will therefore probably be staying away from.
Awesome piece and great work! Not often does someone stick with a company for 7 years!
Thank you! Appreciate the kind words and totally get it
Great write up! I was excited to successfully catch a falling knife when I bought CELH at the beginning of 2025. Unfortunately, I am slightly down overall since I kept averaging up, but I believe the in the growth of the business long-term and even think they can beat Monster in market share at some point.
Awesome breakdown of the business and the energy drink market!
Celsius has developed a really strong health/fitness brand in the space.
I see sponsorships all the time in surf competitions and pop up events.
Curious to see if they replicate the success of Monster!